For review
Commwiser — home page options
Six directions for the new home page. They all say the same things about the firm: the five services, how a dispute is handled, the firm’s record, the Mirovia alliance and how to get in touch. What differs is how each one presents them. Below, each option says what it is and why we made it.
- Open each one on your phone and on a laptop, and scroll to the end.
- Tell us which one feels most like Commwiser, and anything you would take from the others.
- The wording is a working draft. Please judge the design, not the copy.
- A
Editorial
Open option AWhat it isA light, quiet page set like a well-made document. The five services come straight after the opening, as a list with each one’s detail beside it. Then the firm’s claim with its proof, why Commwiser, and the Knowledge Centre.
Why we made itYour first feedback was that the earlier page felt busy, and that the services should come second. This is the calmest of the six, with the fewest moving parts.
- B
The mark as the product
Open option BWhat it isA centred page with one idea on each screen, and the Commwiser symbol shown as a solid object. The five services sit in the top bar from the first second, next to an Enquire button. Further down, each service is set out in full with its own enquiry link.
Why we made itYou said you like how Apple presents itself. Apple builds every page around a product. Commwiser sells a service, so here the mark takes the product’s place. It is also the most direct of the six about what the firm offers and how to enquire.
- C
Dark, in colour
Open option CWhat it isA dark page. In the services section, the whole section takes the colour of whichever service you point at. It also includes the firm in four facts and a section on the Mirovia alliance.
Why we made itYou shared the Mirovia site and pointed to its use of a colour for each practice area. This gives each Commwiser service a colour of its own, built from your approved palette with three matching colours added.
- D
The five services, card by card
Open option DWhat it isEach service gets a full screen in its own colour, sliding over the one before. The Litigation PR screen also shows how a matter moves: what happens in court, and what Commwiser does in public at each stage. After the services, the page scrolls normally through the alliance cities, the record and the close.
Why we made itThe services are what bring in enquiries, so this option gives them the most room alongside option F: one screen each.
- E
The matter, in light
Open option EWhat it isA light, open page that follows one line down the screen: the court on one side, the public on the other. The services sit along that line, with Litigation PR first and the four that run between disputes after it.
Why we made itIt is built on the firm’s own idea that every dispute is argued twice, in court and in public. It shows how the work runs, where the others list what is offered.
- F
A colour for each service, screen by screen
Open option FWhat it isThe same dark page as option C, with one change. Each of the five services gets a full screen in its own colour, one after the other as you scroll, with who it is for and everything it includes written on the screen.
Why we made itThis is the closest of the six to the Mirovia site you shared, where each practice area has its own colour screen. Option C takes that idea in a different direction, so we have kept this version for you to compare.
This is a working preview, not the live website. Please keep the link within Commwiser.